Amazon management —

Overview

Over the past several years, Amazon has redefined consumer behavior and, in the process, become one of the fastest growing channels — and discovery platforms — in the beauty industry. The stay-at-home reality of 2020 has only further accelerated this shift, and it has paid off immensely for brands with a comprehensive Amazon strategy. 

Our dedicated Amazon team has been managing brands and their campaigns on the platform for over a decade — and today, it counts over 200 beauty brands in its portfolio. As a result, it commands a relationship with Amazon that this experience and depth deserve. 

With end-to-end capabilities, along with our global, Prime-ready fulfillment center, we aim to drive top line growth, increase your margin and cash flow, and enhance your consumer’s experience, all while building visibility for your brand on Amazon’s global scale.

Key details include:

  • We offer exclusive or non-exclusive distribution models, or simply manage your account on a commission basis.

  • We have upfront payment terms and buy near, at, or above wholesale margin, depending on volume.

  • We regularly reinvest part of our margin into advertising on your behalf, achieving a blended 4x+ ROAS across our portfolio and visitor conversion rates nearing 30%.

  • With over 500,000 square-feet of our own warehousing space, we’re Prime-capable and manage all fulfillment and logistics services.

  • We have 2 full-time, exclusively dedicated Amazon associates who look after our accounts — a service, generally reserved for the most influential seller accounts on Amazon, that requires a $250K/year investment our brands can leverage.

  • We decrease unauthorized resellers and restore MAP adherence.

  • Each brand has a dedicated Account Manager, copywriter, content and design lead, and programmatic ad buyer.

  • Our content team fully adapts your product pages to your brand’s look and feel — including a branded Amazon storefront, Enhanced Brand Content, SEO-rich titles and product copy, high-res images, and even video.

If you’re ready to chat Amazon, get in touch.