Infrastructure development —
Stable, effective, and efficient infrastructure is the backbone of the relationship between a brand, its consumers, and its retailers. It is this piece that quietly makes or breaks a brand.
Within our own umbrella, we build that infrastructure, from local entity creation to financial account setup and, most importantly, your logistics, including 3PL and EDI.
Overview —
Our strength here is a byproduct of our partnership with 3OVO Logistics, a Patina shareholder that’s often considered beauty’s best kept secret — an independent entity that provides that backbone. Its strengths include:
A world-class, 1.5 million cubic foot, beauty-only facility in Long Island, New York, that employs over 900 people. Built three years ago from the ground up, it is technologically superior to most peers, including Amazon.
Eco-conscious practices, with a zero net-energy facility, fully powered by solar, and a commitment to using only recyclable and recycled materials.
Six additional distribution centers around the world.
The ability to process close to 50,000 direct-to-consumer orders per day.
For Patina brands, this access provides immediate elevation over the entire competitive set, multiplying the value of every other point of impact — from invested capital to retail partnerships to direct-to-consumer strategy.